In days of old, Heralds would serve tournament holders and knights. From advertising the days events and setting up bouts, to negotiating ransoms and announcing their lord's prestige, Heralds were a vital part of the pageantry that made the tournament the social event of the medieval period. And more importantly, they got paid to do it!
Use your gambling tokens -- provided with your site fee -- to "purchase" the services of our heralds to praise your favorite fighter or to entertain the populace. Ask a herald for more information their fees and skills!
You could boost a man at arms confidence by recalling past deeds on the field. You can help rally the crowd in support of your employer as he takes the field. You can persuade the gamblers to bet for your patron instead of his opponent! We don't want to just cry out who fights next, but also bring a sense of romanticism and grandeur to the day's events.